If you produce any kind of promotional content, whether it be for a business or yourself, there are important factors you need to consider before doing so. If the promises you are making to the target audience, intentional or not, are not met then it could land you in hot water. By understanding Australian Consumer... Continue Reading →
things were/’nt made [making]
My prototyping and making phases have since been merged together, as my prototypes are now live/working content MADE on my blog. I have started to get the hang of making a cohesive recipe blog post, but how can I expand on this? Expansion for me has been narrowed down to 3 things Wider audience Monetisation... Continue Reading →
my digital artefact [contextual essay]
For my digital artefact I wanted to make something that had a purpose for my own life, and this was key in the ideating phase of my project; providing direction for what it is now. I spend a lot of time cooking and eating, as per most folk, however the things I eat are not... Continue Reading →
i made something and it kind of worked [prototyping]
After a rocky and unmotivated start to creating ANY kind of content of my digital artefact, I began to enter the MAKING zone with full acceptance of potential impending failure. I decided I wanted a blog to show recipes and an instagram to give me a heightened sense of productivity, as all the photos were... Continue Reading →
da beta – video to blog & ig
Looking at my end goal stated in my pitch compared to my actual current da prototype, there are differences, but my concept remained the same. My wanting to share coeliac and vegan friendly recipes via video format has evolved into that of a food blog and accompanying instagram account. I initially took a while to... Continue Reading →
appreciation through recognition of struggle [global music]
The hip hop music genre is widely recognised for its deep roots in the history of African Americans and their previous and past oppressions as a marginalised group. The lyricism in these songs traditionally reflects adversity and takes an anti-authortian stance. It made comment on the injustices of hyper-criminalisation and contributed to a hip-hop culture,... Continue Reading →
[global film]
The science fiction film Avatar was released in 2009, and has only recently been dethroned as the ‘biggest movie of all time’ by Avengers Endgame. Avatar was produced in the United States, which does not end up as westernised as it sounds. The film is set in the mid-22nd century when humans are colonising Pandora,... Continue Reading →
my thought process [ideation]
A big defining factor of Paige (me) as a human being is being a pain in the ass to feed. Being a coeliac vegan, I felt as though it was my god given right to play my snowflake card to the best of my ability, and get some content out of it. I reflected on... Continue Reading →
da pitch – but not a fashion insta this time
For my Digital Artefact this semester I plan to make recipe and food video content for fellow coeliac vegans, but mainly for myself. I really want to pick up the knack for video editing, with my pitch demonstrating my below base level knowledge. The videos will be uploaded to Youtube to start off with, and... Continue Reading →
love has no language [global television]
Being a millennial teen that doesn’t watch the Block on Channel 9, as per most, I tend to find myself leanings towards television shows that aren’t particularly from around here. By ‘around here’ I mean series that have been produced in a place that exceeds local, regional and national boundaries of Australia. Factors like age,... Continue Reading →